In 2010, facing the most unpopular Labour leader in a generation, the Conservatives scraped to a position as the largest party. David Cameron deftly evaded a challenge to his leadership by aligning with the Lib Dems then, but now faces its biggest challenge yet. The narrative that the problems Britain faces are due to excessive spending on public services is losing traction rapidly in Britain and Europe. And a growing number of Conservatives are drifting to parties of the right that have succeeded in courting disaffected Conservative voters.
On the economy, the Conservative narrative has not wavered. The Tories inherited an appalling economic legacy from a Labour government which had spent beyond its means on things like pensions and public services, the remedy is a sharp dose of austerity for all. The public resent Labour’s plan to spend its way out of trouble, and if austerity has failed to put money back in the pockets of working Britons, then Britain has at least outperformed the profligate governments of Italy and Greece.
However, all has not gone to plan. The Office of Budget Responsibility report in 2010 told the public to expect the economy to be recovering rapidly by now, at a very respectable 2.6% a year, as the economy rapidly transitioned to high-tech manufacturing. CPI inflation was projected to be under control at 1.6%. Austerity has begun to fall out of favour even in major European economies such as France, and Britons are failing to feel the benefits of confident bond markets. Profligacy also does not tell the whole story in Europe – unreformed southern economies are at least partly to blame.
More damaging however, is that the public suspects that the government is out of touch with the needs of ordinary people. The public clearly see the economy as the central issue, but the government has managed to get itself bogged down in issues over pasties, free labour for Tesco’s and Greggs, and House of Lords reform. They suspect that David Cameron and George Osborne do not, and indeed cannot, comprehend the concerns of ordinary people. David Cameron may do his shopping in Sainsbury’s on a Friday or Saturday night, but for those shopping in Sainsbury’s Basics, that is not much of a consolation.
That David Cameron has failed to seal the deal with the British public is clearly of concern to Tories, many of whom believe that the PM is being punished for not being Tory enough. Rural Tories cite the drift of disaffected Tory voters to UKIP, and argue that Cameron needs to do more to woo the Tory base. Although Cameron has been radically Eurosceptic, they still feel the need to go further, and would also like him to drop some of his more small ‘l’ liberal policies in favour of more traditional Tory policies.
Labour is also resurgent. Ed Miliband is also beginning to find his feet as a Parliamentary performer, winning back trust from Labour voters who felt that Labour had shifted too far to the left under Brown. Tony Blair, Labour’s most successful politician for a generation, is said to be considering a political comeback. Labour will also take strength from Francois Hollande recasting the fiscal compact in Europe to place an emphasis on growth, as opposed to merely austerity.
The Conservatives were made the largest party by the electorate and allowed to form a coalition government on the mandate that they would fix the economic mess, and restore the economy to growth. The Tories will be unable to fight the next election and win on the platform of having ensured that the country has not suffered the same fate as Greece. Cameron desperately needs to put money back in the pockets of working Britons, restore integrity to our public life, and tackle its perception of being out of touch.
Will he be given a chance, though? Prominent thinkers on the Tory right such as Tim Montgomerie are calling for Cameron’s government to ‘walk and chew gum’ at the same time by appealing to disaffected Conservative voters whilst espousing metropolitan values, but Cameron has already struggled to balance his backbenchers with the Lib Dems, whose vote looks to be in terminal decline.
Cameron’s attempt at a broad, encompassing narrative with the British public with the ‘Big Society’ has proven to be a dud, and he is not likely to have the luxury of time to turn things around. Conservatives are notoriously ruthless with leaders who fail to win elections, and Cameron has shown a poor record thus far. It can only be so long before Tories begin to murmur about the prospect of Cameron and his chums in Cabinet being electorally toxic. The new Tory intake is impressive, and looks to contain a few potential future party leaders.
Could the unthinkable happen – could Cameron and Osborne be gone by the end of the midterm season? At a time when Cameron desperately needs to produce a plan for jobs and growth, he is facing unprecedented pressure from his own party to look inward, and will face the prospect of presenting a nuanced position to the electorate and carrying his party with him at a time when austerity is losing traction at home and across Europe. The last few weeks may not have been the Tories finest, but it could get a lot worse yet.




