Entries in Uncategorized Category

Latest Post Want to achieve more? Do less.

July 13th - GET FREE UPDATES OF NEW POSTS HERE

I reached a point in my career about six months ago when it was time to take a step back.

There’s no right time for a career epiphany – sometimes you can have them too early, sometimes you can have them way too late.

My mother spent 25 years in a job she wasn’t fully committed to, because she didn’t realise that it was too late.

I’d had a successful few years freelancing. I’d grown a business from scratch, brough [...]

Four Surprising Brands Using Big Data To Reinvent Customer Experience

July 8th - GET FREE UPDATES OF NEW POSTS HERE

Big Data is big business – and well-known companies are already making great use of Big Data to drive intelligent decision making.

These brands have moved themselves to the forefront of the Big Data conversation, and are influencing the way CIOs think about using Big Data to improve customer experience

1. Nordstrom (Seattle, WA USA) [...]

How To Sell to CIOs And Raise Your Deal Size

June 20th - GET FREE UPDATES OF NEW POSTS HERE

I spend a lot of time speaking to founders of startups targeting the enterprise technology space.

Many of them have succeeded in create a product that appeals to a consumer market (or the marketing department), but can’t seem to scratch the surface with CIOs.

As a result, when founders need to sell to a CIO economic buyer, the deal fizzles away.

It would be very ambitious for a startup to solve all of the pro [...]

Here’s A Quick Way To Be More Trusted By Your Clients

June 17th - GET FREE UPDATES OF NEW POSTS HERE

How can agencies earn client trust? How can agencies and contractors become trusted advisers to their clients?

It’s often hard for agencies to get close enough to a client’s business objectives to have a meaningful impact, so agency professionals end up creating ‘throwaway’ work that does not have a meaningful impact on the client business.

It wasn’t a surprise when an agency MD asked us recently – “How can we get t [...]