10 Stats That Show The Value of Email Remarketing

Wouldn’t it be great if every visitor to your site followed a linear path to purchase?

A user would visit your site, put a few items in their cart, and then purchase them, all in a single session.

In reality, it rarely works like that. A lot of shopping carts get abandoned. Fortunately, there are ways in which you can get buyers back.

SaleCycle produce a quarterly roundup of shopping cart abandonment stats. It’s usually essential reading, and this quarter’s is no exception.

Did you know for instance, that every shopping cart abandonment email sent delivers over $8 in revenue, and that the average order value (AOV) of recovered purchases is 14.2% higher than typical purchases?

You can check out the full infographic below:

Published by

Kristian Carter

Kristian Carter is a marketing technology advisor (MTV, Global Radio, Coca Cola Japan, Uniqlo, Tesco, Automic, Featurespace, MidVision), and has had work featured in The Next Web, Forbes, Huffington Post, and TechCrunch. Kristian has been called a “social media maven,” and has spoken at conferences including LikeMinds, Media140, WebTrends due to his expertise in targeting the youth market. He is a graduate of Oxford University, receiving a B.A. (Hons) in Philosophy, Politics and Economics.

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