About Me
I've spent my career helping companies—from fintech and construction to media and deep tech—refine their positioning, build market credibility, and turn product marketing into a growth driver. Whether launching groundbreaking tech, scaling GTM motions, or shaping category leadership, I focus on making complex solutions compelling and commercially successful.
I've repositioned brands ahead of acquisitions, led industry-shaping reports, and built go-to-market strategies that shifted entire industries. At Eastnets, I'm defining the future of financial crime prevention. At Procore, I made Preconstruction a category. At Featurespace, I helped banks rethink fraud detection. Earlier, I worked with Microsoft, Oxford Nanopore, Silicon Valley Bank, and Uniqlo, helping them land their message in the right market, at the right moment.
Strategic Marketing
Transforming complex solutions into compelling market stories with measurable impact.
GTM Leadership
Creating and executing go-to-market strategies that accelerate growth across industries.
Category Builder
Establishing new market categories and positioning brands as industry leaders.
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Work Experience
Global Product Marketing and Analyst Relations
Led the Broken Inside, Broken Outside report, positioning Eastnets as a leader in trade based financial crime detection.
Repositioned Eastnets' modular solution strategy, enabling rapid deployment narratives that resonate with financial institutions.
Rebooted analyst relations, refining messaging and improving category perception with QKS, Datos, and Chartis.
Developed strategic sales narratives, shifting conversations from feature-based selling to high-value business outcomes.
Spearheaded marketing activations at Sibos, reinforcing brand credibility with tier 2–4 banks and financial institutions.
Senior Product Marketing Manager, Preconstruction
Rebranded Procore's suite as Connected Preconstruction, reinforcing integration and workflow efficiency.
Led the State of Preconstruction report, attracting industry professionals and shaping industry discourse.
Developed executive messaging and GTM content that positioned Procore as the authority in early-stage construction.
Helped design a strategic sales narrative that shifted positioning from software features to measurable business outcomes.
Strengthened engagement across events, digital campaigns, and partnerships, reinforcing Procore's market presence.
Product Marketing Manager, UK & Ireland
Led a market-shaping strategy that grew Procore's UK&I footprint, driving a 50% market share increase.
Defined and launched the Smarter Construction campaign, positioning Procore as the trusted partner for digital transformation.
Created targeted sales narratives that addressed UK&I-specific pain points, shifting conversations from product demos to strategic impact.
Launched industry reports and customer storytelling initiatives that reinforced Procore's credibility in the market.
Designed and executed Voice of the Customer programmes that turned early adopters into vocal champions.
Product Marketing Manager
Positioned ARIC as the leading real-time fraud detection platform, helping Featurespace stand out in a crowded market.
Developed messaging that translated machine learning complexity into business outcomes banks could act on.
Shifted Featurespace's sales motion from technical deep dives to business impact storytelling.
Built a structured process for tracking and analysing competitors, giving sales real-time insights to win deals.
Partnered with analysts to ensure Featurespace was recognised as a category leader.
Product Marketing Consultant
Advised Oxford Nanopore on the launch strategy for MinION, helping position it as a breakthrough in portable DNA sequencing.
Supported Microsoft with UK go-to-market planning for Kinect, refining messaging to drive engagement.
Repositioned Adbrain, strengthening its market presence ahead of acquisition by The Trade Desk.
Developed messaging strategies that turned complex technology into compelling narratives for decision-makers.
Built go-to-market frameworks that gave teams clarity on ICPs, competitive positioning, and value differentiation.
Earlier Roles
Digital Consultant
Led digital strategy for NHS, Save the Children, and Alzheimer's Research UK audiences.
Trained 1,000+ civil servants on effective digital communication, helping government teams modernise their approach.
Digital PR Analyst
Developed messaging and PR strategies for Silicon Valley Bank, Wellington Partners, GP Bullhound, and Intel Capital.
Led media outreach and thought leadership campaigns for Groupon, InMobi, Fjord, and Skimlinks.
Helped startups like Assistly (Desk.com), Seatwave, and Socialbakers craft compelling stories.
Insights Analyst
Analysed youth trends to shape MTV's content strategy, ensuring it stayed relevant to its core audience.
Provided research-backed insights that influenced programming, marketing, and brand positioning.
Identified emerging cultural and digital trends that helped Viacom stay ahead of shifting audience behaviours.
Marketing Intern
Refined messaging and market positioning for global brands expanding in Japan.
Supported Coca-Cola Japan (Georgia Coffee) in brand positioning and campaign strategy.
Helped Uniqlo adapt messaging for UK expansion, aligning with local market expectations.
Worked with Tesco (Tsurukame) on market entry, tailoring branding to Japanese consumer behaviour.
Worked on EA Sports campaigns, enhancing engagement with Japanese gamers.
Skills & Expertise
Product Marketing & GTM
Strategies that position products effectively and create compelling go-to-market plans.
Revenue Growth
Driving measurable business impact through strategic marketing initiatives.
Industry Expertise
Deep knowledge across multiple sectors to inform effective marketing strategies.
Marketing & Analytics Tools
Proficiency in marketing platforms and analytics tools that drive insights and campaign performance.
Education & Certifications
University Education
University of Oxford
BA (Hons), Philosophy, Politics, and Economics, 2:1
St Peter's College
Professional Certifications
Marketing Week Mini MBA
Pragmatic Marketing Certification
Hubspot Inbound
Continuously pursuing professional development to stay at the forefront of marketing innovation.