About Me

Hi, I’m Kristian Carter, and I love helping businesses of all shapes and sizes make the most of their data.

Hands up if you’d like more time to work on what’s really important in your business. But we’re also busy and have hundreds of other things to do with our time.

That’s why I started this blog. I’ve done just about everything with creating content online: writing and blogging my fingers to the bone, developing comms plans, doing site audits for some of the largest companies in the world, social media, you name it.

BUT if you’re not measuring your data, how do you know what’s working and what isn’t? How do you know where to spend your money?

Right – you don’t. I’ll help you make the most of your data. I’ll show you how to use tools like Google Analytics, Google Tag Manager, Pardot and more. My goal is to make blog posts short and easy to digest.

If you have a question about data-driven marketing, feel free to fill out the short form below.





Kristian Carter is a marketing technology advisor (MTV, Global Radio, Coca Cola Japan, Uniqlo, Tesco, Automic, Featurespace, MidVision), and has had work featured in The Next Web, Forbes, Huffington Post, and TechCrunch. Kristian has been called a “social media maven,” and has spoken at conferences including LikeMinds, Media140, WebTrends due to his expertise in targeting the youth market. He is a graduate of Oxford University, receiving a B.A. (Hons) in Philosophy, Politics and Economics.

Kristian has been invited to work with some of the world’s most innovative organizations, including Google, Facebook, Microsoft, WebTrends, Oxford University. He has been invited to keynote at dozens of events, including LeWeb, LikeMinds, Media140, 140Conf, where he has shared the stage with figures such as Chris Brogan, Molly Flatt and Gemma Went.