About

I'm Kris Carter. I build software and run Segment8, based in Manchester.

This is my personal notebook on development: how things work, the decisions behind them, and what I learn while building. I write about code and product design, with room for experiments and the occasional longer thought about technology.

What I'm building

I founded and built Segment8, a platform that connects competitive research with the work of product marketing and sales teams. I work across the product, from its data and permissions to the interface people use.

Building it means making decisions at every level. What should the product do? How should the data fit together? What makes an interaction clear? Those are the kinds of questions I want to explore here, along with the practical work of getting software shipped.

Alongside Segment8, my independent work includes small interactive tools, product videos and launch websites. It gives me room to experiment with different ways of making software useful and explaining what it does.

How I got here

My background is in product marketing, with more than 15 years working in software companies. I was Procore's first international product-marketing hire, helping establish its UK and Ireland presence before moving into global work across preconstruction, building information modelling and document management.

I later worked on positioning and sales enablement for AI-based fraud detection at Featurespace, and led global product marketing and analyst relations at Eastnets.

That experience still informs what I build. Understanding the problem and explaining the result are part of making a product work. These days, I'm also writing the software.