If you haven’t received a reply to your email, you don’t need to send another one to ask me why I didn’t get round to it.
Maybe you wrote way too much.
Maybe I don’t want to buy anything from you.
Maybe what you said wasn’t important or interesting to me.
Maybe your subject line was boring.
Maybe you show no credibility.
Maybe your email signature is half a screen long.
Maybe your last three emails were junk.
Maybe you came over as rude or blunt.
Maybe it’s Monday morning.
Maybe your website looks bad.
Maybe I don’t want you to “just check in”.
Maybe you want to sell me marketing automation, but sound like a robot.
Maybe I objected to your use of a creepy tracking pixel.
Maybe you addressed me “Hi Kristian” when you just have my name in a mail merge.
Maybe you’re trying to hack my attention with a subject line like FW: Following up.
Maybe I don’t consider links to three generic articles to be worthy of an email.
Maybe you asked me to do something.
Maybe you asked me to do something, but didn’t give me a next step.
Maybe you asked for a “Read Receipt”.
Maybe I don’t want to be kept in the loop.
Maybe I was busy.
Maybe you were too formal.
Maybe you were too chatty.
Maybe you’re interested in Bitcoin.
Maybe I’m not the right person for you to be talking to.
Maybe there’s nothing in it for me.
Maybe I wanted to respond, but responding fully would have taken too long.
Maybe you should have thought twice about whether I needed to get your email.