Responsible for planning, execution and reporting of all EU field marketing and lead generation programmes supporting the sales organisation. Key objectives included working closely with the business unit leaders to generate and accelerate pipeline through regional events; creating awareness of Automic’s product and service offerings; establishing and managing lead generation campaigns, and generating qualified leads through other field marketing programmes.
– Executed on proven demand generation strategies, resulting in hundreds of high quality leads.
– Increased email click through rates by 10% through detailed cohort analysis, process improvement and detailed segmentation.
– Adapting marketing campaigns and marketing messages to local markets incl. US, COEU, UK, Turkey and APAC, and executing campaigns using HubSpot and Salesforce.
– Executed on trade shows, conferences, user events and local group meetings, driving increased sign up and ROI.