Case Study: Tag International Development

  • Ran a pilot program seeding Android devices with villagers in Northern Sri Lanka to see the ways in which mobile technology could transform their lives. The program gave Tag ID early awareness amongst technologists, gaining Tag ID not only new friends, but the attention of tech press and more advocates for Tag ID in the NGO community after the pilot had finished.
  • In addition to the bottom up approach used launching programs, leveraged program traction to fuel strategic partnerships with people’s organizations, including Muhammadiyah (the world’s largest Muslim humanitarian organization), the Georgia Red Cross, Magen David Adom (Israel’s National Emergency service), Yakkum (Indonesia’s largest Christian welfare organisation) and the International Red Cross.
  • By working both bottom up and top down Tag ID could use local activities to drive interest in strategic partnerships.

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