Case Study: IF Communications

PR and Marketing co-ordinator for London-based technology PR agency, working with clients including Silicon Valley Bank, Wellington Partners, GP Bullhound, Octopus, Intel Capital, InMobi, Flirtomatic, Associated Northcliffe Digital, nToklo, Expertmaker, Certivox, NCIIA, Astia, Assistly, Seatwave, Skimlinks and a host more great companies. Responsibilities included PR, Events Management, Social Media, Ghostwriting, Office Management

Case Study: Tag International Development

Ran a pilot program seeding Android devices with villagers in Northern Sri Lanka to see the ways in which mobile technology could transform their lives. The program gave Tag ID early awareness amongst technologists, gaining Tag ID not only new friends, but the attention of tech press and more advocates for Tag ID in the […]

Case Study: Claremont Comms

Supported clients including Cabinet Office, UK Department of Education, Mayor of London,, Gas Safe Register, Engineering UK, Tomorrow’s Engineers Week, Ravensbourne, Apprenticeships UK for leading UK-based behaviour change agency. Led on digital media and services strategy whilst contributing to PR, Events Management and Office Management.

Case Study: Supporting Content Creation After Major Rebrand

I worked for a large organization in the Workload Automation space. The company had recently undergone a rebrand from UC4 Software to Automic. This rebrand was designed to move the solution away from being seen as a legacy tool focused on point-automation, and instead as a more holistic automation tool covering new trends such as […]

Case Study: Positioning An Innovative Startup For Exit

I worked with a startup in the cross-device customer identity space. The company was under a new CTO and faced aggressive targets for raising revenue from its investors, which included Cisco Systems and Notion Capital. The ideal outcome for the company was likely to be an exit, as many of its competitors had been sold […]

New Product Development Using K-Means Clusting

I worked with a well-respected player and Gartner Cool Vendor in the Application Release and DevOps space. The company has a healthy revenue income, and an enterprise customer base in Banking and Retail, but faces competition from well-funded competition. Many of the company’s customers are also migrating non-core services to the cloud. The company needed […]